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Jackie Murray enters her first year as Associate Athletic Director for Marketing & External Operations. Murray brings more than a decade of progressive leadership experience in fan engagement, brand advancement, and collegiate athletics marketing to the department.
 
Murray oversees all aspects of athletics marketing, fan experience, external partnerships, and brand visibility. Her role focuses on elevating game-day environments, expanding community engagement, strengthening digital and social media strategy, and driving revenue growth through ticketing and sponsorship initiatives.
 
Murray joined RIT from Colgate University, where she served as Assistant Athletics Director for Marketing and Fan Engagement since 2021. A member of Raiders’ senior administration team, she led marketing strategy, ticketing operations, spirit programs, and corporate sponsorship fulfillment while supervising professional staff and more than 30 student workers. She also executed comprehensive marketing and ticketing plans for major postseason events, including the Patriot League Men’s Basketball Tournament and Eastern College Athletic Conference (ECAC) Women’s Ice Hockey Tournament.
 
Prior to Colgate, Murray served as Assistant Athletic Director for Brand Advancement and Fan Engagement at Western Michigan University, where she developed marketing plans for 12 varsity sports, managed an $80,000 marketing budget, and built a full student marketing and mascot team from the ground up.
 
Murray spent the previous three years as Assistant Director of Marketing and Promotions at Northeastern University. She supervised large student marketing teams, led major event operations, and executed high-impact marketing plans across hockey, basketball, soccer, and other varsity sports. Her work contributed to record-setting attendance achievements, including breaking the men’s soccer attendance record (2,017) and increasing hockey attendance by double-digit percentages.
 
Murray was also previously Assistant Director of Marketing and Ticket Sales at American University, where she oversaw all aspects of ticketing operations, designed student-focused marketing campaigns, and drove significant revenue growth.

A Saugus, Massachusetts native, Murray earned her Bachelor of Arts in Management with a concentration in Sport Management from Emmanuel College in 2013 and a Master of Sports Leadership from Northeastern in 2015.